Engagement is one of the most important factors in your content getting traffic. If people aren’t engaging with your content, that means they don’t find it useful. You will never make the most profit possible if people aren’t finding your content useful. It should make sense to most people, but some content marketers can’t seem to be able to grasp this concept. For whatever reason, they seem to want to believe that there’s some other external force involved with the success of their content. At some point, as a content marketer, you’ve got to realize that it’s all about your content and nothing else.
How do you go about finding what content your audience will respond to?
The answer to this question is research and more research. Successful content marketers spend a considerable amount of time researching their topics long before they begin writing. Some successful marketers spend an equal amount of time researching as they do writing. As you can imagine, all of this time spent feels like it’s wasted by some. Wouldn’t it be better if you could spend your time crafting content people want to consume and not constantly trying to come up with hot ideas?
AI is now taking charge and finding topics audiences will love
Artificial intelligence is changing every aspect of our lives. Why wouldn’t AI have an impact on content marketing? Those who are involved in Content Marketing Distribution know there must be a better solution than what they’ve been doing up until now. Artificial intelligence is the answer that many have been looking for. AI can do all the market research needed to know what topics your audience will engage with. That means you can spend your time creating the highest quality content possible without having to spend countless hours trying to come up with what you think people want to read. You and your readers both win because you’re saving time, and they’re getting to read articles that they find useful.
Computers are better at some things than people are
Some people balk at the idea that a computer might be able to do better market research than a person. It shouldn’t come as a surprise to anyone that a computer can perform content research more quickly, efficiently, and more accurately than people. A computer can do a wide variety of tasks better than humans, which is another example. Knowing precisely what your audience wants is a powerful tool in your arsenal because it enables you to tap into your readers’ exact interest.
It’s all about providing what people want
As a content marketer, your job is to give people the information they want. The visitor comes to your site hoping to gain some useful information about whatever topic, and they hope by the time they’re done reading your article, they’ll have it. Artificial intelligence closes the gap between you knowing what your audience wants and delivering it to them. If you can deliver what the person visiting your site wants, you’re far more likely to turn them into a customer or someone who will click on an advertisement on your site.