In today’s world, in which business predominantly happens online, a brand’s voice isn’t solely defined by the brand. Other crucial aspects play into it, one of them being public feedback (which mainly takes place online). In other words, how you go about your company’s online presence and reputation matters more than you can imagine. According to Colson Hillier, a Forbes contributor, “…it’s about promoting and protecting your brand so it can be discovered, followed, recommended and even defended in a predominantly digital marketplace.”
Get involved
Finding the right balance between engaging your audience and maintaining control is key to establishing an online presence. The idea is to use social media as an opportunity for business growth by having conversations with customers. There is an important phrase to remember with your company’s social media followers: your followers don’t follow you – you follow them. In other words, you have to stay in constant engagement with them on all your social channels. Get back to them on replies they give to your posts, be a part of their online conversations and do it daily.
Make sure your company has digital communications compliance
Some of today’s most regulated businesses include financial services, pharmaceuticals, healthcare, and energy. And, as a company advances, its compliance concerns will increase. According to online compliance experts at MirrorWeb, in order to manage your business’s online presence effectively, you must follow any new standards governing email, social media, and the Internet in general. Managing, overseeing, and keeping track of it all has never been more difficult—or crucial.
Recently under the SEC and FINRA oversight, the definition of what constitutes electronic communication looks to be changing beyond the usual methods. Firms and regulators alike face new compliance issues as the use of collaboration software like Zoom, Microsoft Teams, and WebEx has exploded during the epidemic. Emails are no longer the only form of electronic communication. Email, text messaging, instant communications, social media, collaborative tools, and whatever tomorrow’s current platform is today are all up for discussion and under new regulatory scrutiny. The finance industry will be one of the main ones looked at closely as the rules around digital communications evolve.
Use software to help you
There are endless software applications available in the market today to help you manage your business’s online presence effectively. From blogging and social media management to content marketing and email marketing, there is a solution for every need imaginable. Some of the top rated software for managing your business’s online presence are Buffer, Hootsuite, and Keap. Whatever they cost you in monthly fees will easily offset the man hours needed to do it all manually. Get as much helpful software on your team as possible and reap the benefits in the medium and long term.
In today’s digital age, having a healthy online presence is essential for success. This means building relationships with customers, maintaining a positive brand image overall, and staying up to date with industry news and trends. But it’s also important to keep regulatory compliance in mind. The rules that were covered last year don’t necessarily apply now. As 2022 approaches, make sure you put your company in a strong online position by managing your online presence effectively.
