Psychology Principles To Good Design

You will find a number of people talking about the psychological principles that are related to good design, you will find this article on has a tonne of information about how ad size affects the design. However, this information isn’t something that any designer should ignore. In order to create great designs for a range of clients and a range of purposes, you need to understand how psychology links to how a person views a design. Though the links may not be obvious at first, there’s certainly no shortage of things to think about. 

Key Psychology Principles To Think About When Designing

It is possible to improve your designs by understanding how they will be perceived by the audience, making any small adjustments necessary to really engage and entice them. When the psychology of how someone views design is understood, you can create designs that are more effective. Here are some of the key psychology principles to be aware of: 

  • Von Restorff Effect – This principle is also known as the isolation effect and it predicts when multiple similar objects are present, as well as highlighting the one that differs and ensuring it is remembered by the audience. This is something to be aware of when you add a call to action into a design. When the CTA looks different, it’s a lot more likely to stand out and be remembered. Among other text and graphics, the audience will immediately know what the CTA is asking of them. 
  • Serial Position Effect – The Serial Position Effect refers to the fact that the audience will remember the first and last items in a series. This is why a lot of designers place important information along the top or bottom of a banner, knowing that someone will remember the first and last items in the list. It’s why ‘Home’ and ‘Contact Us’ pages are usually the first and last items along the navigation bar of a website. 
  • Intrinsic Cognitive Load – This psychology principle describes the difficult associated with complex instructions, which is why a lot of designers use a small amount of text to ask someone to do something. When the copy is short, they are more likely to engage. Instructions need to be clear, concise and easy to follow.
  • Law of Proximity – The Law of Proximity explains that objects that are close to each other tend to be grouped together. It’s very easy for our brains to associate nearby objects, more so than when objects are spread out. If you want a design to appear well thought out and easy to navigate, place similar objects together.

These are just four of the key psychology principles associated with good design, but there are many more. When you are designing anything, think about the way the design will be perceived by the intended audience. A good design is one that is simple, clear and easy to understand. An overly complicated or busy design runs the risk of being overlooked, simply because the audience cannot quickly understand what message is being conveyed.

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