There is a saying that the only thing that is certain in life is that it will continue to change. This has left many people wondering what the future of TV might look like. Now, one of the few things that people watch live anymore is sports. With sports on hold during the past few months, this has simply accelerated the pace of change in the world of TV. Now, this has people actively wondering if the new normal when it comes to TV is going to manifest itself in a matter of months.
Several years ago, the CEO of Apple stated that the future of TV would come in the form of apps. Now, several years later, there are very few apps that can handle live TV with any sort of consistency. Of course, one could argue that the streaming wars show that apps do have a place in TV; however, the average person believes that streaming services are fundamentally different from apps.
Now, streaming services have totally changed the way people watch TV and consume content. For example, Netflix has more than 140 million people who subscribe to it on a regular basis. Why have people shifted to the internet and streaming for TV? They have done so for several reasons. First, it is far more convenient. The customer service of these streaming services dwarfs the service and convenience that people get from these streaming platforms. Furthermore, the customer service that people receive from cable companies is famous for being terrible. Of course, the other big reason why people have shifted to streaming services is the price. The price of a month of any of these services is a fraction of cable. And, of course, there aren’t any long contracts.
It has become obvious that the future of TV rests with the internet in some way, shape, or form. In the past, TV was all about dividing up the country into little fiefdoms that gave certain cable companies a monopoly in their area. Now, the landscape has changed. Competitors are vying to provide superior customer service and better content. Take a look at the originals that are popping up on numerous platforms. Amazon, Hulu, Netflix, Apple, and Disney aren’t just competing to deliver content. They are competing to create it. In this competition, there is one big winner and that is the customer. The future of TV rests with the internet, with services such as hybrid CloudTV and Mesh WiFi service providers. In this manner, customers will be looking to leverage the power of the internet for their viewing experiences.
The future of TV is one that is based around big data. Many of these companies that pride themselves on big data are listed among the most valuable brands in the world. These companies are growing quickly and the current trends are only going to continue to expand. Content is going to be driven by the data these companies collect which will allow them to better meet the needs of their viewers.